If you read this your heresy will not go unpunished.

Image for post
Image for post

As 2020 came to a close, I would like to say it was an adventure, and despite everything that went down, I’m grateful.

They said silence is violence, so I said everything I felt I needed to say regarding what I believe was the height of cultural and systemic fearmongering, propaganda, and delusion. Usually, I’m a guy who loves to wait for things to play out and only comment if I have to.

Last year I couldn’t. The national narrative driven by the national news media forced me into the conversation by those who used my skin color and my…


Overview of how you can get the most out of Facebook Ads.

Image for post
Image for post

The word “optimization” is a very vague term used by many people in the digital marketing industry. The question that hangs in the air with many management teams is, “what exactly does it mean to “optimize” a digital marketing campaign?”

Well, I could be spilling the beans here, but I’m going to pull back the lid on what we mean when we say we are “optimizing” a campaign. Usually, optimization of a Facebook Ads campaign consists of three main areas of interest: optimizing placements and networks, bids and budgets, and ad creatives.

Sections:

  • Optimizing Placements and Networks
  • Optimizing Budgets and…

The problem for the news media is that the pesky internet always keeps its receipts.

Image for post
Image for post

The internet allows anyone, anywhere, to record, communicate or convey information at any time. Although this in itself is revolutionary, it’s not without its pitfalls. The internet is reeling with misinformation. There are groups such as Qanon and flat earth theorists who have genuinely abandoned reality for far-fetched conspiracies. Grifters and snake-oil salespeople are more than willing to tell you what you want to hear for the enormously high price of your attention, likes, comments, and feeding the beasts we call algorithms.

The truth is that we are in an infantile stage of the information age, the wild wild west…


Most information is a curated reality packaged to sell, not packaged to make you a better person, solve problems, or empower the people you love.

Image for post
Image for post

Fear is at an all-time high in our society. Inflamed fear has caused us to cease to have the relevant conversations that address serious issues such as racism, poverty, and police brutality. Instead, we have opted into primitive problem-solving methods such as race batting, demonization, burning witches, burning books, and good ole fashioned tribalism.

In many ways, the problem AND the solution lie somewhere between the intricate relationship of the internet, social media, the news media, and how we interact with these entities. These are all areas in which we receive and disseminate information.

Over time these areas have been…


How we could be looking at the world with only half the story.

Image for post
Image for post

As a child, I quickly became aware of my talents as an artist. I drew to my heart’s content, representing my thoughts and imagination with paintings and drawings. I won tons of art contests in high school, designed my school’s logo, and received a full art scholarship upon graduating.

You can say that I was fully empowered my the right side of my brain. We understand that imagination, visualization, intuition, and the arts are the right brain products, while the left features linear thinking, logic, facts, and mathematics.

I’m sure traditional wisdom will tell you that both paradigms are essential…


Breakdown of social media best practices

Image for post
Image for post

Social media has grown over the past decade as one of the most consistent aspects of our everyday lives. We are a social species, so this fact alone places social media at the center of a good number of our interactions with each other. But what exactly IS social media, and is marketing on social media the right choice for your organization? And finally, if your organization chooses to market on social media, what are some steps to get started?

Social media refers to any internet or mobile-based platform that enables social interaction between two or more parties. The dialogue…


Our little mechanical boxes are not only watching back, they own us mentally, psychologically, and emotionally.

Image for post
Image for post

This isn’t a subtle claim, and I want to clear in the seriousness I speak. Also, this isn’t some grand conspiracy, but much worst. It’s only an inevitable consequence of our human nature. We are too smart for our own good.

Every day, we are inundated with information on levels never seen before in our short history as a species. …


A secular look into Pontius Pilate’s famous question

Image for post
Image for post
Scene from Finding Jesus: Faith, Fact, Forgery

The story of Jesus last night before his death is one of my favorite stories in the Bible. My secret that few know is that I pretty much cried during the entire movie, Passion of Christ. I know religion is a “taboo” subject nowadays. But it doesn’t matter if you are a religious person or if you “believe” in Jesus or not. For all we know, this story could be patently false. The fact remains, this story is powerful. It encapsulates a variety of human experiences that bear striking resemblances of our modern-day world.

That agonizing, brutal night was the…


Memorize Core Components of Starting Your First Paid Search Project

Image for post
Image for post

Whether you are onboarding a new client or starting a new paid search initiative for your company, here’s a checklist for the things that meet the bare minimum of things you need to succeed and start your initiative on the right foot.

Account Type — This will determine account objectives. (listed above) You need to know exactly what you’re dealing with. I may not be the “type A” personality, but I am a stickler for specifics and knowing exactly what I’m dealing with. Most digital marketing initiatives fall into three categories. …


Thinking Independently has its Costs.

Image for post
Image for post

I have been carefully weighing my words in public because for the first time, I’m frightened.

I’m frightened because of my real thoughts, ideas, and experience don’t match what I keep hearing every day. All I can do is focus on spending time with my family and making sure I do what I can for them.

While I hear the prevailing narrative on social media, the national news media, and colleges about racism, systemic racism, and white privilege, my primary concerns remain the things I can control, the choices I make, and what ideas I allow to take up space…

Quincy Bingham

Founder The Solar Republic | Black INTP | Critical Thinker, Digital Marketer, and Space Enthusiast. quincylsb.com | thesolarrepublic.com

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store