Published in Lee Stephens Digital·PinnedMember-onlyWhat It Means to Optimize Facebook Ads CampaignsOverview of how you can get the most out of Facebook Ads. — The word “optimization” is a very vague term used by many people in the digital marketing industry. The question that hangs in the air with many management teams is, “what exactly does it mean to “optimize” a digital marketing campaign?” Well, I could be spilling the beans here, but I’m…Facebook Marketing10 min readFacebook Marketing10 min read
Published in Lee Stephens Digital·PinnedMember-onlyGoogle Ad’s Auction System Simplified in 3 MinutesPaid Search 101 with Quincy Bingham — An auction bidding market powers Google Ads. Let’s quickly break down how the Google Ads auction works. Almost every search query a user conducts via the Google search engine triggers an auction to determine which advertiser’s ad is served to the user. …Digital Marketing3 min readDigital Marketing3 min read
Published in I Brought Receipts·PinnedWhy This Black Man Doesn't Buy Into Oppression NarrativesPrevailing narratives more oftentimes than not, collide with reality, real-world experiences, and “miseducation” or learning and growth outside of the failing education system. — There was a question indirectly posed by Major Williams, a candidate for governor of California on the Valuetainment podcast a few months back. …Black And White8 min readBlack And White8 min read
Published in I Brought Receipts·PinnedLife As a Double MinorityThinking Independently has its Costs. — I have been carefully weighing my words in public because for the first time, I’m frightened. I’m frightened because my real thoughts, ideas, and experience don’t match what I keep hearing every day. While I hear the prevailing narrative on social media, the national news media, and colleges about racism…Racism4 min readRacism4 min read
Published in Lee Stephens Digital·Aug 16, 2022Member-onlyDigital Marketing Optimization Demystified in 5 Easy StepsWhat Does it Mean to “Optimize”? The word “optimization” is used but rarely understood, meant to sound smart and inspire confidence in those listening. However, few listening can tell you what optimizations mean in most scenarios. So what does it mean to “optimize” marketing campaigns, and is it really as…Optimization5 min readOptimization5 min read
Published in The Solar Republic·Aug 11, 2022Member-onlyIntriguing Myths, Discoveries, and Star Systems of Your Zodiac ConstellationThere is more to your Zodiac constellation than you think. — First, what is the Zodiac? The “zodiac” is a stretch of the sky in which the Sun, Moon, and planets move across. The Zodiac extends 9° above and below the ecliptic, or the Earth’s orbital plane around the Sun. …Zodiac16 min readZodiac16 min read
Published in The Solar Republic·Apr 11, 2022Member-onlyFive Reasons Why Titan is A Better Destination Than MarsElon’s passion for Mars is necessary but may be misplaced. — Titan is a cold, icy world surrounded by a thick, hazy, orange atmosphere. Standing on its surface would resemble standing on the planet Vagra II of Star Trek TNG. …Titan7 min readTitan7 min read
Apr 11, 2022Elon Musk: People Don’t Realize What’s Coming13.5K524Isaiah McCallWow. I read this three times and still can't figure out the point of this article.Wow. I read this three times and still can't figure out the point of this article. It jumps around without making any cohesive or interconnected points. How did it get so much traction? I still can't figure out what's coming. (Referencing the title) The alien argument is probably the worst…1 min read1 min read
Published in I Brought Receipts·Mar 23, 2022After a Long Search, I Finally Found the Definition of a WomanI’m no biologist, but I may have a clue. — We live in a world full of chaos, uncertainty, and distrust so when I heard the SCOTUS nominee Ketanji Brown Jackson express her inability to define what a woman is, even though she’s a woman (I believe), I felt compelled to spring into action. Now, these kinds of questions can…SCOTUS2 min readSCOTUS2 min read
Published in The Solar Republic·Mar 6, 2022Member-onlyWhy We Will Never Get Another Classic Halo GameMilitary space operas are dying. — We will never get the old Halos back, even if they did everything the consensus fandom wants them to do. Why? Because it’s not about order-taking and just doing what people want you to do. 343 has to believe in, abide by and take autonomous actions centered around the core…Halo5 min readHalo5 min read
